Area Manager (fashion Apparels/garments)- Middle east



With a billion Dollar Apparel Co in middleeast 

send cv on info@busybig.com
call/sms on 8080704539; frm samir
 ( for job updates follow on twitter @sLz1964 )

Job Description 

Area Manager
·  Prepare & participate in the preparation of sales budgets for stores.
·  Maximize sales & profitability of the area.
·  Maximize productivity targets (Sales per square feet, ATV, Conversion etc).
·  Control costs within budgetary guidelines.
·  Identify internal & external commercial opportunities.
·  Ensure effective stock & space management.
·  Conducts SWOT review to analyze the customer profile.
·  Suggest improvements based on benchmark practices.
·  To achieve stock control targets in line with company guidelines to prevent financial loss.
·  Ensure effective inventory & warehouse management for the concept in the territory (order management, stock consolidation, movement & transfer, optimum stock utilization, stocks return & shrinkage.
·  Review & analyze stock and sales reports monitoring over & under stocks, implementing corrective action taken.
·  Review & effectively deal with fast / slow lines, new ranges and end of ranges & implement necessary action.
·  Responsible for all season launch 100% in all the stores in terms of display guidelines through planogram, show windows, marketing activities.
·  Ensure pricing of merchandise as per norms and matrix format.
·  Provision of monthly feedback to concept on sales, stock positions & product feedback.
·  Delivering growth (Planning & demonstrating efforts to achieve sale targets for all stores).
·  Responsible for making month budget for the stores.
·  Ability to understand & forecast analyze sale figures.


·  Area budgets & LFL achievement. (No stores should be in negative LFL).
·  Responsible for achieving total Annual Business Plan for the year.
·  Maximizing sales & profitability (control expense).
·  Ensuring all action is taken as per the company policy & procedures.
Business Development;
·  Research & looking for good properties and locations to open stores & seeking opportunity for concept expansion in the territory.
·  Managing roll-out for new projects and time bound implementation of projects.
·  Understand Territory dynamics (demographics, consumer behavior, market understanding etc).
Operational Standards and Management;
·  Ensuring all stores are in compliance with the store operating and customer service standards.
·  Ensuring all stores are in compliance with the company policy on employment and state laws, health & safety standards.
·  Ensuring all the store portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the company.
·  Ensuring all stores sales, promotions are planned effectively, executed & promptly & maintained professionally.
·  Responsible & implement Standard Operating Procedure (SOP).
·  Also responsible for audit and need to deliver 100% Satisfactory.
People Management,
·  Conduct staff welfare activities (housing & transport).
·  Ensuring that all the new recruits should go for induction program (OJT) to understand their job better in way.
·  Ensuring skill development of stores staffs through Learning & Development.
·  Handling staff grievance and disciplinary actions.
·  To encourage managers to seek and continuously develop knowledge of competitor activity and local market conditions, with the purpose of making appropriate and innovative recommendations to drive the business forward.
·  Monitor & appraise the performance of retail staff in coordination with are retail manager and development individual career plans.
·  Set KRA's for direct reports and conduct performance appraisal.
·  Driving team performance and motivating and developing staff to groom for next level.
·  Developing PVT Label Business.
·  Sustained working on planned markdowns to deliver better margins.
·  Developing new vendors to develop product line.
·  Understand market competition to improve product profitability.
·  Local tastes & preferences research & corrective measures.
·  Opportunity gaps in current offerings & corrective measures.
·  Improve stores profitability.
·  Increase in ticket size & conversion at Store's.
·  Stock Management timely supplies, core style replenishment and push back unsold stocks.
·  Responsible for seasons range presentation driving health orders.
·  Merchandising which comprises preparation and execution of buying plans on return from the category and regular follow ups regarding stocks.
·  Managing the category performance which involves analyzing sales, space productivity & earning per square feet, best sellers etc;
·  Merchandise Planning range presentation & order plans for the season.
·  Retail sales monitoring weekly sales corrective action to meet monthly targets.


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