Visual Merchandising Head

Opening with a billion dollar Middle east co into apparels 

should have worked with top indian brands

send cv on info@busybig.com; call samir on 08080704539

To support Head of Retail Operations to create stores which are easy to shop and deliver an inspirational shopping experience to the Customers, maximizing sales by maintaining brand guidelines and  ensure a consistent brand image across current and perspective territories

Key Accountabilities:

• Drive VM Teams to implement & maintain the Co. brand image across all stores, by executing brand policies, sustaining exceptional levels of visual presentation, & providing inspirational shopping experiences for Customers.
• Ensure this is reflected  in  effective execution of designing of new stores and remodeling of existing stores
• Have a thorough understanding of the Co. brand, which you must embed & ensure it is consistently executed to the highest standard ( right now the Toolkit) & protected at all times.
• Develop easy-to-shop stores with layouts that adhere to brand policy, whilst seeking commercial opportunities to flex the layouts for the benefit of the store & the customers
• Work with the Marketing and Retail Operation Team to develop & implement a strategic visual plan and display strategies
•  Maximize sales through inspirational visual merchandising standards and techniques
• Approve the  seasonal and  promotional  launch LookBooks
• Plan and design Windows /POS/VM as  per seasons/promotions etc
• Enhance organizational sales through thorough analysis of competitor activity and use of visual merchandising material
• Enhance organizational sales through effective store merchandize layout in accordance with any running campaigns or promotions.
• Drive seasonal sales by preparing attractive festive promotion campaigns in conjunctions with marketing, operations, and visual merchandising team  in accordance with the Co. guidelines.
• Maintain VM responsiveness to changes in shop floor sales by way of design/redesign of layout of store based on sales figures.
• Develop system and process so that improvisations can be made on the basis of feedback solicited from the customers.
• Review the performance of visuals against sales targets in the stores  and act promptly to address underperformance with support of RVMM and store manager
• Analyze the local competition and utilize customer conversion system to understand store strengths and opportunities and uses this information to enhance conversion ratio, average basket size and maximize sales through VM.
• Provide assistance and sourcing merchandise as per the plans laid down by the merchandisers and inputs provided by the team.
• Ensure minimization of costs by effective allocation of budgets and manage all budgets effectively.
• Ensure maintenance of optimum level of VM inventory and availability of fixtures.
• Regularly visit stores to assess & drive improvements in visual standards by conducting periodic internal audits and establishing adequate monitoring mechanisms for conformity.
• Plan & manage new store openings & current store modernizations with RVMM  by developing floor merchandising plan for new opening stores in liaison with Project team.
• Access & utilize key business information frequently including space proportionality, best sellers, and promotional activity etc. taking appropriate action.
• Use knowledge & understanding of styling trends & store specific customer profiles to drive sales.
• Work with Buying Teams to ensure the correct stock is purchased to achieve appropriate & effective styling & displays within stores.
• Liaise  with teams across various functions including Buying, Marketing, and Store Projects & Retail Teams.
• Develop process improvements and understand recent trends by participating in conferences related to subject interact with visual merchandizing, marketing and operations teams and understand best in-class practices and company requirements.
• Develop & implement an effective visual training strategy.
• Develop a VM metrics which shows VM as a value add function  and ensure a  consistent delivery on the VM metrics by both Corporate and Regions 
• Coach the VM Team to deliver excellent brand standards and excellent levels of customer service throughout all stores.
• Role model good leadership qualities setting clear direction to VM Team & 3rd Party Contractors.

Others

• Ensure that personal behavior reflects the vision and values of the business
• Meet and agree performance targets and have a personal development plan
• Coach, team and performance manage VM team
• Any other works assigned for business

Major Interactions

Internal	Buying and Merchandising
	Marketing
	Retail Operations /Projects
	Finance
External	Vendors and Suppliers
	Agencies

Qualifications  & Experience

·       10-12 years of post qualification experience in VM department. 4-5 years as Head of VM.

·       Graduate /Post graduate degree in Interior designing /Diploma in Visual Merchandising/Fashion Merchandising degree  from an institute of repute

·       Experience in visual display preferably handling an international brand at a managerial level.

·       Knowledge & experience of MS office, Auto CAD & similar software essential.

What you are responsible to achieve

What you are responsible to achieve

• Successful launch of Mock shop application as a complete visual communication tool.
• Create an efficient and fully functional VM Team in the group.
• Develop an effective visual training program.
• Consistency of all Visual Merchandising across all stores which adds to the top line
• Consistent delivery on the VM metrics which shows VM as a value add function 
• Cost efficiency and managing seasonal launches etc within budget plan.
• Create stores which are easy to shop and offer an excellent shopping experience to the customers.